The Inventors

“Can we Gamify Gamification and Game Design?”

It all started by asking


About James

James began his career in the games industry at SEGA. Joining PlayGen in 2008 where he combines his passion for psychology with mastery in game design to create compelling playful experiences.

His work includes developing user experiences, learning environments, behavioural mapping and cyber research for clients such as; Ministry of Defence (UK), NHS, Samsung, West Midlands Police, ConnectMe Platform for Technology Strategy Board, Wellcome Trust and many more.


About Kam

Kam is an award winning games developer and entrepreneur. Making games since 1986, he studied Architecture and is deeply passionate about innovation in play and influencing behaviour. Founder of PlayGen.

Kam creates playful solutions for deeper engagement for brands including AVIVA, BBC, Eden Project, McKinsey, NESTA, NHS, TSB, UNESCO, Wellcome Trust and many more.